Embedding values through team dialogue

Values & culture consultancy – rooted in purpose, grown through practice

At Create Flow, we support organisations to define, live and evolve their values in ways that build trust, strengthen culture and drive long-term impact. Whether you're seeking greater alignment, psychological safety, or a more adaptable culture, we offer grounded, practical support that brings values to life from the inside out.

Our team brings experience across coaching, psychology and systems thinking - and a deep commitment to helping values become more than words on a wall.

Bringing Values to Life

Values aren’t soft. They’re systemic. Fundamental to business improvement

At Create Flow, we help individuals, teams and whole organisations uncover, define and embed values that shape culture, build trust and drive sustainable performance. This is values work that’s practical, energising and rooted in real impact.

Why Values Matter Now

In challenging times, values offer more than just a compass - they become a foundation for resilience, innovation and adaptability.

Organisations with adaptive cultures, where values are actively lived and regularly revisited, are better able to respond to change, lead with integrity and engage people meaningfully at every level.

What Our Work Supports

We tailor every piece of values work to the organisation in front of us. It might include:

  • Clarifying what matters
    Working with leaders and teams to identify authentic, relevant and resonant values

  • Making values visible
    Translating values into everyday behaviours, decisions and rituals

  • Bringing values into dialogue
    Using values to support feedback, reflection and psychological safety

  • Embedding values into systems
    Aligning hiring, recognition, performance and leadership practice with values in action

Values and Impact: Our Practice and Partnerships

At Create Flow, we’re committed to making a difference - in the organisations we support and in the wider world we share. We donate 7% of our profits to climate resilience charity Practical Action, support Keech Hospice, and give time and resources to Create Community CIC, a local organisation offering safe space for the long-term unemployed.

For us, values aren’t just a branding exercise - they shape where we show up, how we partner, and what we stand for. We help our clients do the same.

What’s Emerging

We’re currently exploring an exciting collaboration with values specialist Alan Williams - co-author of ‘My 31 Practices’ and ‘The Values Economy’ (among other books).

Together, we aim to offer a fully bespoke, long-term programme to help organisations live their values every day, at every level. These business-wide programmes are tailored to each client and typically run over 12–24 months. It’s a natural evolution of our values work and one we’re excited to grow.

Let’s Talk

If you’re ready to revisit your organisation’s values - or bring them more fully to life - we’d love to talk.